Case Study: Improving Wi-Fi Quality for Evan Evans Tours

Evan Evans is the longest established and largest sightseeing company in London and has been accompanying visitors on city tours and out-of-town excursions since 1930.

In 2015, they they decided to upgrade thier entire bus fleet with wireless Internet connectivity for passengers. As soon as they started their onboard Wi-Fi service, their company faced a new series of challenges they never expected.

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The Challenge

Problems faced by Evan Evans Tours while trying to provide onboard Wi-Fi connecitivity for passengers:

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SIM cards running out of data

Evan Evans had a data limit of 50GB per SIM card per bus.  The onboard Wi-Fi service would stop as data would usually run out before the month ends. After this, Wi-Fi would be unavilable till the end of the month.

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Rise in mobile data costs

Keeping up with global trends, Evan Evans’ Wi-Fi network also started seeing a sharp month-on-month rise on Wi-Fi data consumption. This affected their profitability per passenger.

Security risks and illegal content

Evan Evans tour operators had no control over the pornographic or illegal content accessed on their network. This put the company at severe legal risks while offering passengers with onboard Wi-Fi connectivity.

Manually Changing SIM Cards

Evan Evans operators found it very difficult to manually change SIM cards when the data would run out. If the SIM cards were not changed, the onboard Wi-Fi service for passengers would be unavailable.

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Rise in passenger complaints

The number of customers complaining about the poor onboard Wi-Fi quality increased every month. Internet access was slow, video streaming wasn’t functional and Wi-Fi was unavailable in some parts of the journey.

Not meeting passenger expectations

In a competetive market, passenger expectations on Wi-Fi quality keep growing. From basic web browsing to customers now demanding video streaming – Evan Evans had to evolve its onboard Wi-Fi strategy to keep up with competition.

The Approach

Solutions deployed for Evan Evans Tours

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RebelRocket Onboard Wi-Fi Optimization

Our onboard Wi-Fi optimization technology allowed Evan Evans Tours to restrict speeds for torrents, app updates, photo backups and HD videos. As a result, traffic was optimized to deliver a faster experience to all users. The onboard Wi-Fi network now supported twice the number of concurrent users with about half the data consumption!

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RebelRocket Web Filtering

We mitigated legal risks from unwanted activities on the Evan Evans Tours’ Wi-Fi network with our RebelRocket web traffic filters. This restricts malicious user activities from browsing pornographic or copyrighted/illegal content in public places. Customers trying to access copyrighted or pornographic content in their buses are now automatically redirected to a ‘access restricted’ page.

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SIM Cards with Customized Data Plans

We upgraded Evan Evans Tours with our customized 4G SIM cards designed for bulk data usage. A flexible data plan tailored to Evan Evans’ fleet size and passenger needs was created. Data was aggregated from multiple telco operators to have wider coverage. 

The Result

Improving Onboard Wi-Fi for Evan Evans Passengers

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More focused on transport business

Evan Evans Tours is run by a team of transport and travel industry experts. A sharp rise in passenger complaints meant that precious management time was deployed to resolve this for several months. With RebelRoam as their connectivity partners, they could now focus on their main business instead of worrying about onboard Wi-Fi connectivity.

Improved Passenger Experience

Average Internet speed per user was higher and heavy concurrent usage could now be managed with ease. After deploying the RebelRoam onboard Wi-Fi solution, the overall passenger experience went up and the number of complaints concerning the Wi-Fi quality were dramatically cut down. 

Reduction in Operational Overheads

After deploying RebelRoam’s customized SIM cards along with data optimization, Evan Evans team no longer found the need to change SIM cards as data would not run out. This significantly reduced their operational overheads.  

Mitigated Legal Risks

Evan Evans Tours successfuly managed to lower its company risks associated with providing Wi-Fi to passengers. Their current network is a lot more secure and cannot be broken into easily. The network is in compliance with Friendly Wi-Fi by The UK Council for Child Internet Safety (UKCCIS).,

Lowered Data Consumption

RebelRocket’s traffic shaping technology helped Evan Evans maintain a streamlined user experience for all passengers. We restricted Wi-Fi speeds for torrents, photo backups, app updates and ads. This helped us provide passengers with faster Internet without increasing data consumption and Internet bills!

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What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

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Luke Chapman

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in risus eget lectus suscipit malesuada. Maecenas ut urna mollis, aliquam eros at, laoreet metus. Proin ac eros eros. Suspendisse auctor, eros ac sollicitudin vulputate, urna arcu sodales quam, eget faucibus eros ante nec enim.

Etiam quis eros in enim molestie tempus a non urna. Suspendisse nibh massa, tristique sit amet interdum non, fermentum in quam. “

Luke Chapman

Improve Wi-Fi Quality and Reduce Costs

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