Case Study: Fully Managed Onboard Wi-Fi service for Hansabuss fleet

 

With over 100+ buses operating in over 5 countries, Hansabuss is the quality leader in commercial and private bus transport service in the Baltics. After trying numerous different complicated solutions with multiple providers, they trusted RebelRoam to deliver a high quality cross-border Wi-Fi experience for their passengers.

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The Challenge

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Rise in passenger complaints

The number of customers complaining about the poor onboard Wi-Fi quality increased every month. Internet access was slow, video streaming wasn’t functional and Wi-Fi was unavailable in some parts of the journey.

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Rise in mobile data costs

Keeping up with global trends, Hansabuss’ Wi-Fi network also started seeing a sharp month-on-month rise on Wi-Fi data consumption. This affected their profitability per passenger.

Security risks and illegal content

Hansabuss found it very difficult to prevent malicious users from hacking into the network and/or accessing pornographic and copyrighted content. This put the company at severe legals risks while offering passengers with onboard Wi-Fi connectivity.

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Difficulty in managing breakdowns

Without having a central network controller and not having a dedicated IT personnel to manage Hanabuss’ Wi-Fi network, it seemed very difficult to fix/manage breakdowns for a constantly rotating fleet of buses.

Difficulty in managing SIM cards

Hansabuss operators found it very difficult to manually change SIM cards when the bus entered a different country / telecom circle or when the SIM cards would run out of data.

Not meeting passenger expectations

In a competetive market, passenger expectations on Wi-Fi quality keep growing. From basic web browsing to customers now demanding video streaming – Hansabuss had to evolve its onboard Wi-Fi strategy to keep up with competition.

The Approach

Solutions deployed for Hansabuss fleet

Plug n' Play Wi-Fi Routers for buses

We replaced the cheap routers on the Hansabuss fleet with RebelRoam’s RR850 Wi-Fi routers for buses. These plug n’ play routers came with preloaded RebelRoam 4G SIM cards and did not need any special adjustments to Hansabuss vehicles. To activate their branded Wi-Fi, the routers were simply plugged in to the cigarette lighter receptacle.

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SIM Cards with Customized Data Plans

We provided 4G SIM cards designed for bulk data usage across Scandinavian, Baltic and European countries. A flexible data plan tailored to Hansabuss’ fleet size and passenger needs was created. Data was aggregated from multiple telco operators – so no more changing SIM cards!

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SIM Management with Data Pooling

RebeRoam’s custom SIM cards have one more unique feature called data pooling. Instead of individual SIM cards having their own data limits – they are all comibined into one large data pool. This way SIM cards don’t get full and plans dont’t run out. This helped Hansabuss get rid of all SIM management hassles and deliver seamless onboard Wi-Fi connectivity without service distruptions as the SIM cards no longer ran out of data. 

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RebelRocket Onboard Wi-Fi Optimization

Our onboard Wi-Fi optimization technology allowed Hansabuss to restrict speeds for torrents, app updates, photo backups and HD videos. As a result, traffic was optimized to deliver a faster experience to all users. The onboard Wi-Fi network now supported twice the number of concurrent users with about half the data consumption!

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RebelRocket Web Filtering

We mitigated legal risks from unwanted activities on the Hansabuss Wi-Fi network with our RebelRocket web traffic filters. Malicious user activities such as browsing pornographic or copyrighted/illegal content is now blocked.

Fully Managed Wi-Fi Service

We deployed our state-of-the-art remote network controller for the Hansabuss onboard Wi-Fi network. With this, we can now fix the most common problems remotely without a specialist on-site. The routers that could not be fixed remotely were replaced by RebelRoam within one business day.

The Result

Superior Onboard Wi-Fi for Hansabuss Passenger

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More focused on transport business

Hansabuss is run by a team of transport and travel industry experts. A sharp rise in mobile data bills and passenger complaints meant that precious management time was deployed to resolve this for several months. With RebelRoam as their connectivity partners, they could now focus on their main business instead of worrying about onboard Wi-Fi connectivity.

Improved Passenger Experience

Average Internet speed per user was higher and heavy concurrent usage could now be managed with ease. Customers could even start streaming videos without buffering. After deploying the RebelRoam onboard Wi-Fi solution, the overall passenger experience went up and the number of complaints concerning the Wi-Fi quality were dramatically cut down. 

Mitigated Legal Risks

Hansabuss successfuly managed to lower its company risks associated with providing Wi-Fi to passengers. Their current network is a lot more secure and cannot be broken into easily. Furthermore, customers trying to access copyrighted or pornographic content in their buses are now automatically redirected to an ‘access restricted’ page.

Lowered Data Consumption

RebelRocket’s traffic shaping technology helped Hansabuss maintain a streamlined user experience for all passengers. We restricted Wi-Fi speeds for torrents, photo backups, app updates and ads. This helped us provide passengers with faster Internet without increasing data consumption and Internet bills!

Connected Vehicles

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What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

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Luke Chapman

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Luke Chapman

Improve Wi-Fi Quality and Reduce Costs